Link Cloaking – Importance & Benefits

In the vast digital realm, where every click can make or break your online presence, link cloaking emerges as a superhero in disguise.

But, what exactly is link cloaking, and why should it matter to you?

Imagine this: you share a link that looks like a jumble of letters and numbers, making it seem untrustworthy and unprofessional. Not to mention, it leaves your brand vulnerable to security risks. That’s where link cloaking comes in — to save the day, offering a sleek and secure solution.

In this amazing article, I’ll explain you the importance and benefits of link cloaking. Get ready for the adventure as I uncover the secrets behind this powerful practice and unleash its potential to improve your brand’s visibility.

What is Link Cloaking?

Link cloaking is the process of disguising or masking the actual URL of a link by using a different URL that redirects to the original destination. This is particularly useful when dealing with long, complex, or unattractive affiliate links that might deter potential clicks or violate the terms of certain affiliate programs. With link cloaking, you can create short, clean, and branded URLs that improve user experience and maintain a professional appearance.

In other words, Link Cloaking is the method that is practiced by professional affiliate marketers to boost their affiliate marketing sales.

For Example, 

This is how your affiliate links will look like and may vary slightly depending on the affiliate program you choose.

Your Affiliate Link:

The Cloaked Affiliate links will look somewhat like below:

Cloaked Affiliate Link:

Once you have cloaked your affiliate links, a 301 redirect will be performed to your affiliate links so that you’ll be able to earn your commissions. Even, you can track your cloaked affiliate links for growth hacking of your website.

Isn’t your cloaked affiliate links looks more pretty and genuine as compared to your existing affiliate links?

Why should you use link cloaking technique?

If you are an affiliate marketer, you must know that affiliate revenue completely depends on the referral links you are sharing with your users. Nowadays there are lots of fraudsters who send spammy links to users to spoof their money. So, users have become smarter than earlier and they avoid clicking links that look spammy.

Usually, in the case of Affiliate marketing, the referral links are ugly and long which makes the user suspect the link as spam or fraud letting them avoid clicking on the link. This can lead to keeping the money on the table for affiliate marketers.

Hence, everyone should start cloak their affiliate links so that they don’t leak their affiliate revenue.

Before proceeding on how to cloak your affiliate links, let us understand the importance and benefits of link cloaking:

Importance & Benefits of Link Cloaking

You will find tons of results for the benefits of Link Cloaking on performing an online search.

According to Yoast, The historical reason behind link cloaking is hiding from search engines that you’re an affiliate.

Link cloaking plays a significant role in enhancing online marketing efforts and protecting valuable assets. Let’s explore the importance and key benefits of link cloaking:

1. Enhanced Security: Link cloaking adds an extra layer of security by masking the actual destination of a URL. This protects sensitive information, such as affiliate IDs, campaign parameters, or referral codes, from being exposed or manipulated by malicious individuals. By cloaking your links, you reduce the risk of unauthorized access or tampering, ensuring the integrity of your online activities.

2. Improved Aesthetics and User Experience: Lengthy and complex URLs can appear unattractive, untrustworthy, and difficult to remember. Link cloaking allows you to create shorter, cleaner, and more user-friendly URLs that are visually appealing and memorable. This enhances the overall user experience and increases the likelihood of clicks, engagement, and conversions.

3. Prevention of Link Decay: Over time, URLs can become outdated or break due to changes in website structures or content. Cloaking your links enables you to maintain control over the destination URLs. If changes occur, you can update the target URL behind the cloaked link without having to modify the link itself. This prevents instances of broken or outdated links, providing a seamless browsing experience for your audience.

4. Protection Against Commission Theft: For affiliate marketers, link cloaking is crucial to protect their affiliate commissions. By cloaking affiliate links, you prevent unauthorized users from replacing or removing your affiliate ID from the URL. This ensures that you receive proper credit for referrals and commissions, safeguarding your earnings and maximizing the return on your marketing efforts.

5. Branding and Customization: Link cloaking allows you to incorporate your brand or custom domain within the URL. This reinforces your brand identity, builds brand recognition, and establishes trust with your audience. Customized URLs make it easier for users to identify and remember your brand, promoting a consistent and professional image across various marketing channels.

6. Tracking and Analytics: Many link cloaking methods provide tracking and analytics features. This enables you to gather valuable data on click-through rates, user engagement, conversion rates, and other metrics. By analyzing this data, you can gain insights into the effectiveness of your marketing campaigns, optimize your strategies, and make data-driven decisions to improve your overall performance.

How To Cloak Affiliate Links Using WordPress?

These days affiliate marketing has grown as a major source of income for bloggers, there are lots of WordPress plugins available to cloak your affiliate links in an effective manner.

I’ve hand-picked the 3 best link cloaking WordPress plugins for you.

You can use any of these plugins to cloak your affiliate links in WordPress easily and get maximum benefits from it.

1. ThirstyAffiliates

ThirstyAffiliates is a popular link cloaking plugin for WordPress that offers advanced features and a user-friendly interface. It allows you to cloak, manage, and organize your affiliate links effortlessly. Some key features of ThirstyAffiliates include:

  • Customizable link prefixes or slugs for creating clean and branded URLs.
  • Link redirection options, including temporary (302) and permanent (301) redirects.
  • Automatic link keyword replacement for easier link insertion.
  • Import and export functionality for bulk link management.
  • Geolocation link redirection for targeting specific regions or countries.
  • Detailed reports and click-tracking to analyze link performance.
  • Integration with popular affiliate networks like Amazon, ShareASale, and more.

2. Pretty Links

Pretty Links is a versatile link management plugin that offers link cloaking as one of its primary features. It allows you to create short and branded URLs, track clicks, and manage affiliate links efficiently. Some notable features of Pretty Links include:

  • Easy-to-use interface for creating and managing cloaked links.
  • Redirection options, including temporary (307) and permanent (301) redirects.
  • Link grouping and categorization for better organization.
  • Automated link replacement for keywords within your content.
  • Click tracking and detailed reports on link performance.
  • Link rotation and split testing to optimize your affiliate campaigns.
  • Integration with Google Analytics for advanced tracking capabilities.

3. Easy Affiliate Links

Easy Affiliate Links is a lightweight and beginner-friendly link cloaking plugin that simplifies the process of managing affiliate links. It provides essential features to cloak and track links effectively. Key features of Easy Affiliate Links include:

  • Simple interface for creating and editing cloaked links.
  • Customizable link slugs for personalized URLs.
  • Optional “nofollow” attribute for SEO-friendly linking.
  • Link category management for easy organization.
  • Basic click-tracking to monitor link performance.
  • Compatibility with popular page builders for seamless integration.
  • Import and export functionality for efficient link management.

These top link cloaking plugins offer robust features, ease of use, and excellent support, making them suitable choices for WordPress users looking to manage and cloak their affiliate links effectively. Choose the one that aligns with your specific requirements and preferences to optimize your affiliate marketing efforts.


There are few people who may argue that link cloaking is a practice of an individual’s perception.

Nowadays, there are certain regions where you must have an affiliate disclosure on your website before implementing link cloaking on your website. If you add a full disclosure policy on your website, then that would help your readers to identify your affiliations and your linking practices.

If you’re serious about affiliate marketing and want to protect your commissions. Then, I would highly recommend you to make it a habit to always cloak your affiliate links before placing them in your articles.

That’s it from my end!

Let me know what do you think about link cloaking and its practices on your website via the comments section below.

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Mehul Gohil
Mehul Gohil

Mehul Gohil is a Full Stack WordPress developer and an active member of the local WordPress community. For the last 10+ years, he has been developing custom WordPress plugins, custom WordPress themes, third-party API integrations, performance optimization, and custom WordPress websites tailored to the client's business needs and goals.

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